Rise and MAGNT saw the unique opportunity to create a digital twin of the barramundi, in its natural form, before it was preserved in formaldehyde and placed in a specimen jar.

The barra had been frozen but for Rise to create the most natural looking digital twin the barra had to be photographed unfrozen. Rise worked with Michael Hammer, Curator of Fishes at MAGNT to plan the data capture during the small window between defrosting and the barra being preserved in formaldehyde.

The digital twin was then created and animated to bring the fish back to life – including through Augmented Reality (AR) for the launch of the new Million Dollar Fish.



The digital twin has immortalised this iconic fish and has given NTMEC and MAGNT a unique and powerful asset to promote and engaged people in a way simply not possible with the physical specimen.